Product launches are sensitive operations, and like all operations some things may go wrong during any of the many phases. In this article we will look at some of the most common mistakes that may cause a launch to fail.
Product launch mistake number 1: You didn't write your own email copy
During your product launch you must strive to stand out. Never send out the same promo email everyone is sending, if you do that, you will blend in and that is the last thing you need during a new product launch.
Launch mistake number 2: You didn't review the product
It is absolutely crucial that you find out as much information as you can about the product you are launching. Use every tool at your disposal to do so. Don't pick the results from the data you like and ignore the bad yet true results that may come up during your research.
Product launch mistake number 3: You hyped up your promotion
Always be honest with your email promotions and don't send spam like many other companies do.
Launch mistake number 4: you didn't have your subscribers' interests at heart
Don't try to be like other marketers, having selling as your ultimate goal. This will eventually cause your subscribers to drift away from the constant pressure to buy. Instead try to provide value from time to time and don't try to sell with every email you send.
Product launch mistake number 5: You didn't offer any bonuses
One way to stand out from your competitors is to offer a bonus with your new product. Failing to do so may not cause a failure of the launch, but not doing it is a mistake.
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